I supposed its not surprising that Myspace's revenues are shrinking as its value proposition isn't clear or perhaps the perception of its value isn't clear.
I've always thought that Myspace had great potential a couple of years ago, particularly in the area of social commerce. It seemed that it was evolving to become a niche community, supporting musicians both established artists affiliated with record companies and indies looking to promote their talents using social media.
It had the chance to use its cash flow from advertising and move towards transactions. Its leadership let that slip by.
Now that its worth is slipping, I would say that it would be a good play for Apple, given that Ping as a community is worthless. The integration of Myspace and iTunes would be a huge force in the industry.
Then again, as Microsoft morphs Zune into a mobile play on phones, having a decent community like Myspace would give it a boost as well.
Myspace's Revenue Collapse
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