Social media is relatively new, and the use of social media as a business tool is a rapidly evolving area. That has not stopped a rush of “experts” leveraging social media, promoting themselves to the masses. In many ways it reminds me of fad diets and self-help gurus, works for some people but not the masses.
Personally I have no issue with this, though I have to admit that many of these “experts” either offer conventional wisdom or take a very specific success story and attempt to apply it en masse. I’ve also seen “experts” who offer social media outsourcing services.
Now perhaps some of these methods could apply to traditional marketing, however there is a reason why this is called “Social Media” and not online marketing.
