Twitter has scale and is an enabler for information to become viral, with a certain level of anonymity. The anonymity aspect will (in some cases) change behavior, making people more likely to disclose proprietary information, information that someone would not necessarily disclose in a face to face discussion. Additionally, the risk of successful phishing is a higher on Twitter.
There is a very important point about the upside of Twitter. If managed properly, tools such as Twitter can benefit a company more than harm.
Yes there are official spokespeople, but we live in an age where we must accept the fact that people are more transparent with their lives and work. In reality, companies can mitigate risk of social media by embracing the fact that every person in the company should be trained to be an advocate for the company. Naturally this would be need to be adapted to specific roles, but if a company does not harness the potential benefit, the risk will only grow greater as social media evolves.
Comments and questions are always welcome.
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